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Facial Detection & Recognition: new tool for personalized marketing, intel and surveillance

Smart signs using facial recognition software are scheduled for introduction in three cities this month. Photo Credit Immersive Labs.

Facial recognition and facial detection technology is the new trend in hi tech, acc to a report of the New York Times.

SceneTap, a new app for smart phones, uses cameras with facial detection software to scout bar scenes.

Immersive Labs, a company in Manhattan, has developed software for digital billboards using cameras and can deliver ads based on consumers’ demographics. In other words, the system is smart enough to display, say, a Gillette ad to a male passer-by rather than an ad for Tampax.

facial detection seems harmless in comparison to facial recognition.

Facial recognition is proliferating so quickly that some regulators in Europe and the United States are playing catch-up. On the one hand, they say, the technology has great business potential. On the other, because facial recognition works…READ THE WHOLE ARTICLE HERE